eSport Media Management (Marketing – 5M2069)

eSports turns online gaming into a spectator sport.  It mimics the experience of watching a professional sporting event, except instead of watching a physical event, spectators watch video gamers compete against each other.

eSports is classified as a game, like chess and bridge, not a sport.  In some other countries around the world, where ’mind’ games are classified differently, esports is recognised as a sport.

eSport entertainment industry is rapidly growing with live stream videogaming and influencer enthusiasts being approached by marketers from varied sectors as part of their branding management.

Currently there are no courses that offer structured training to prospective and growing.  As the industry continues to grow around the world, more jobs and career pathways are being created in eSports, creating a demand for people with specific skills.

Course Content

• eBusiness Studies – 5N1369
• Marketing Practices – 5N1400
• Games Analysis Design – 5N1651
• Behavioural Studies – 5N1351
• Statistics – 5N2066
• Public Relations – 5N1405
• Entrepreneurial Skills – 5N1951
• Work Experience – 5N1356
• Sport Psychology – 6N4665

Certification

Certificate in Marketing QQI Level 5 (5M2069)

Entry Requirements

Leaving Certificate

Candidates with a relevant full QQI Level 4 certificate (or above). Mature students, and those without a formal education, are welcome to apply.

All applicants whose first language is not English will be tested prior to acceptance.

Career Opportunities

Here is a snapshot of some of the different roles within the industry:

• Coach – including fitness trainers, nutritionists, psychologists.
• PR/Marketing executive
• Sales/partnerships manager
• Business management
• Production crew
• Shout caster/host
• Journalist/content creator
• Product Manager
• Admin/Referee
• Community/Social Media Manager
• Event Manager
• Professional eSports player

Alternatively, they may go to higher education in courses such as,

Sales and Marketing, Business Administration, Customer Care, Games Development, Business and more.

College Links

On successful completion of QQI level 5 awards students are eligible to apply for first year entry to several business-related courses in a variety of third level colleges and universities.

Duration

1 Year

Course Charges

Year 1: €265